Google Insights is a great keyword and industry research tool. Just type in a few keywords or phrases and google insight will compare the terms using a line graph. You can also narrow your search down to a specific geographical location. This will come in handy for websites who are more interested in local search traffic.

I decided to use this tool for a fun little experiment and according to Google search trends Star Wars has more search volume than Star Trek.

Features of Google Insights:

• Narrow data to specific categories, like finance, health, and sports.
• Anticipate demand for your business so you can budget and plan accordingly.
• Know where to find your customers. See how search volume is distributed across regions and cities.

More Examples